Re:Unity merges with IronSource
by Ace777 on Wednesday July 13, 2022 @05:45PM
(#32089151)
Unity dev here. I loathe mobile ad-driven games as well, but unfortunately Mobile dev is a numbers game. There is a gargantuan pool of regular joe-type people to whom ad-driven games are normality.
Power users like you or I rarely play these things.
It's all about optimizing the (user) funnel rather than the fun. If you don't you're at odds with google/apple, the platform operator, who usually promotes based on market performance.
So even if I were to make a fun mobile game where you have no advertisement or a t least a way to nuke the adverts, there's no customer base specifically looking for that, and if there was my game would be buried under a mountain of shit and i'd have to manually buy users ... so that 95% of them never buy the ad-free option...
Really the only option that prioritizes fun for mobile is bringing in an external audience.
It's all about optimizing the (user) funnel rather than the fun. If you don't you're at odds with google/apple, the platform operator, who usually promotes based on market performance.
So even if I were to make a fun mobile game where you have no advertisement or a t least a way to nuke the adverts, there's no customer base specifically looking for that, and if there was my game would be buried under a mountain of shit and i'd have to manually buy users ... so that 95% of them never buy the ad-free option...
Really the only option that prioritizes fun for mobile is bringing in an external audience.