Re:A/B testing gets misused to juice metrics in the short term
by brianwawok on Tuesday July 12, 2022 @10:25PM
(#32078359)
The point of email marketing is to hit the right targets. If they overspray and hit 100000 wrong targets.., oh well, they lost 3 cents. So this overspray isn’t a sign that they are dumb, but they are effective.
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