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A comment on A/B testing gets misused to juice metrics in the short term. Parent comment

Re:A/B testing gets misused to juice metrics in the short term by fatnoah on Tuesday July 12, 2022 @11:48AM (#32071651)
> Email marketing in general blows my mind

My favorite thing is when the companies outsource the email marketing, so that it has absolutely zero relevance. I've been using the same online tax preparer for 10 years, and I've had exactly zero refunds, yet their emails during tax season always let me know that "my refund is waiting".

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Re:A/B testing gets misused to juice metrics in the short term by brianwawok on Tuesday July 12, 2022 @10:25PM (#32078359)
The point of email marketing is to hit the right targets. If they overspray and hit 100000 wrong targets.., oh well, they lost 3 cents. So this overspray isn’t a sign that they are dumb, but they are effective.
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