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A comment on A/B testing gets misused to juice metrics in the short term. Parent comment
1) I open a product in a tab. I click "add to cart" and a "related products" sidebar slides in. I close the tab in annoyance.
However, some items exhibit a similar pattern, EXCEPT...
2) I open a product in a tab. I click "add to cart" and a stupid extended warranty sidebar slides in. I close the tab in annoyance.
The difference?
Item #1 gets added to my cart
Item #2 doesn't make it to the shopping cart.
Amazon just silently deleted my purchase.
I actually don't know when it dawned on me that this happened, but amazon lost money on me because I didn't buy certain things.
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1) I open a product in a tab. I click "add to cart" and a "related products" sidebar slides in. I close the tab in annoyance.
However, some items exhibit a similar pattern, EXCEPT...
2) I open a product in a tab. I click "add to cart" and a stupid extended warranty sidebar slides in. I close the tab in annoyance.
The difference?
Item #1 gets added to my cart
Item #2 doesn't make it to the shopping cart.
Amazon just silently deleted my purchase.
I actually don't know when it dawned on me that this happened, but amazon lost money on me because I didn't buy certain things.