Re:A/B testing gets misused to juice metrics in the short term
by daniel_reetz on Tuesday July 12, 2022 @04:20PM
(#32075119)
I can't think of an Apple engineer who would make such a definitive statement on behalf of the company, in public. I also can't think of anyone working there who would have definitive knowledge across all apps and software, because disclosure would prevent such knowledge.
Apple introduced A/B testing to Testflight in 2017 and more A/B testing to the App store this year.
Apple introduced A/B testing to Testflight in 2017 and more A/B testing to the App store this year.
Source: I worked at Apple, but not in software.