Re:A/B testing gets misused to juice metrics in the short term
by fisf on Tuesday July 12, 2022 @01:34PM
(#32073265)
The fact that you need an A/B test to demonstrate that frontend performance has an impact (on user experience first and foremost) in 2022 speaks volumes.
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Re:A/B testing gets misused to juice metrics in the short term
by ajmurmann on Tuesday July 12, 2022 @03:07PM
(#32074369)
But how big is the impact and does that return compare to that of other investments you aren't making because you are improving performance instead?
Re:A/B testing gets misused to juice metrics in the short term
by jklinger410 on Tuesday July 12, 2022 @02:07PM
(#32073656)
Yet it says nothing. Large companies are slow and stubborn.
Re:A/B testing gets misused to juice metrics in the short term
by cupofpython on Tuesday July 12, 2022 @02:58PM
(#32074268)
this is the stance I take on AB tests. The are objectively good at things you shouldnt need objective evidence for