Re:A/B testing gets misused to juice metrics in the short term
by HelloNurse on Wednesday July 13, 2022 @05:34AM
(#32080543)
Obviously, it depends on what the A/B test is about. Molesting or not the customer for the sake of some shortsighted metric is a bad choice; deciding what content should go above the fold or not (e.g. Amazon places images, short description, details/specs and similar products in that order) is a good choice.
(edited for clarification)