Re:A/B testing gets misused to juice metrics in the short term
by Saturdays on Tuesday July 12, 2022 @09:18AM
(#32069474)
That's a very weak blanket statement, there are totally reasonable A/B tests you can run that don't deteriorate a user's experience, and the results can guide you to a better customer experience overall.
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Re:A/B testing gets misused to juice metrics in the short term
by Kaotique on Tuesday July 12, 2022 @10:53AM
(#32070868)
It did not mean it too seriously, of course there are also good AB tests, but there are a lot of bad ones out there. Those are what the article was about.
(edited for clarification)
Re:A/B testing gets misused to juice metrics in the short term
by HelloNurse on Wednesday July 13, 2022 @05:34AM
(#32080543)
Obviously, it depends on what the A/B test is about. Molesting or not the customer for the sake of some shortsighted metric is a bad choice; deciding what content should go above the fold or not (e.g. Amazon places images, short description, details/specs and similar products in that order) is a good choice.