Hackers are rejoicing at this subscription movement because now they can get a fully loaded BMW for the price of a base model.

Downloading a car has never become more realistic

Downloading these Tartufo merino leather seats for free.

Except.... This isn't true.

I can't just "turn on" adaptive headlights because the vehicle doesn't have the necessary camera to scan the road for oncoming cars installed.

I can't just "turn on" adaptive cruise control, because my vehicle doesn't have the necessary front radar installed.

I can't just "turn on" the HUD, because my vehicle doesn't have the necessary dash components physically installed.

The number of different hardware permutations of most modern cars is eye-watering. For most options, if you didn't get it installed from the factory, you're looking at an expense retrofit.

Check out Bimmercode to see what you do have access to.

I'm familiar with Bimmercode.

With the best will in the world, software can't magic a night vision camera into my car.

Hello, this is your car insurance provider here. We noticed that you are driving a hacked car on the road. Your insurance is hereby cancelled. Thank you for paying your premiums so far.

I wonder if I could build and app / service for them -- TSOAS (aka Turn Shit Off As a Service) and charge them a small monthly fee to do it. BMW should be in the business of building cars, not pissing off people. They could outsource that to me as a service!

  > Just buy bare metal bmw and turn all luxury options on

Bring My (own) Warmers.

The question is how warranty and insurance be impacted by it.

Purposefully dumb I suspect, because BMW has a strong modding enthusiast following.