BMW heated seats subscription costs $18 per month in South Korea

Re:BMW heated seats subscription costs $18 per month in Sout... by ubermonkey on Tuesday July 12, 2022 @09:07AM (#32069306)

Not for nothing, but BMW realizes very little post-first-sale service dollars because they bake that into the price of the car.

If you go and buy a new 3-series this afternoon, you pay for your gas and that's pretty much it. All your scheduled maintenance is included, and you may even end up with a tire plan (wise on some of these cars; Z-rated rubber is pricey, and urban areas can eat tires) so the rubber ends up "included" too.

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Re:BMW heated seats subscription costs $18 per month in Sout... by ynniv on Tuesday July 12, 2022 @09:39AM (#32069753)

Sadly, not anymore. In 2017 they replaced the comprehensive 4yr/50k mile "BMW Maintenance Program" with the 3yr/36k mile "BMW Ultimate Care", and it only covers fluids, filters, and spark plugs.

https://www.bmwusa.com/explore/bmw-value/bmw-maintenance/ter...

https://www.consumerreports.org/bmw/bmw-reduces-free-mainten...

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Re:BMW heated seats subscription costs $18 per month in Sout... by jsight on Tuesday July 12, 2022 @11:02AM (#32070991)

I always just assumed that program was meant to encourage tradeins after the free maintenance period ends. That kicks off the next profit cycle via a used car sale and another new car sale.

Its a trap! And probably one that customers are pretty happy with.

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