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A comment on BMW heated seats subscription costs $18 per month in South Korea.

Re:BMW heated seats subscription costs $18 per month in Sout... by senectus1 on Tuesday July 12, 2022 @08:22AM (#32068798)
so you buy the car, fully equipped with the heat seating... but you can't turn it on unless you pay a subscription fee?

I had to double check this wasn't an Onion article.

thats one of the most dumbest brand burning idea's I've ever seen. I'm happy enough with my Mid range Rav4 Hybrid that comes with seat heaters and no subscription fee thanks...

[ Parent | on HN ]
Re:BMW heated seats subscription costs $18 per month in Sout... by james_pm on Tuesday July 12, 2022 @08:37AM (#32068954)
https://www.theverge.com/2021/12/12/22831105/toyota-subscrip...

In case you thought Toyota wouldn't do the same thing.

[ Parent | on HN ]
Re:BMW heated seats subscription costs $18 per month in Sout... by dexterdog on Tuesday July 12, 2022 @08:30AM (#32068877)
It's not a terrible idea for a lot of stuff. It's much more economical to add many features on all vehicles than to package them. Then you can individual menu out the items to the people who want them.
[ Parent | on HN ]
Re:BMW heated seats subscription costs $18 per month in Sout... by mnkmnk on Wednesday July 13, 2022 @02:10PM (#32086570)
If it is economical, the benefits must be passed on to the consumers. Maybe luxury cars have become commoditised and BMW can’t think of any new innovative thing to charge for so this is what they do.
[ Parent | on HN ]
Re:BMW heated seats subscription costs $18 per month in Sout... by DesiLurker on Tuesday July 12, 2022 @11:31AM (#32071402)
eventually it'll be subscription advanced airbags (as opposed to basic ones) bundled with remote start and sirius.
[ Parent | on HN ]