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A comment on Pepsi: Breathtaking Design Strategy (2008) [pdf]. Parent comment

Re:Pepsi: Breathtaking Design Strategy (2008) [pdf] by rvba on Tuesday July 12, 2022 @07:09AM (#32068187)
They were supposed to make on field consumer tests - by showing them the new logotype.

Consumer research existed long before IT started A/B testing everything.

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