Re:Pepsi: Breathtaking Design Strategy (2008) [pdf]
by jachee on Monday July 11, 2022 @10:19PM
(#32064808)
So they had you right up to the end!
It’s interesting to contrast this with the same company that had the awareness to recognize that basically no one ever types out “Mountain Dew” in its entirety and adopted the _de facto_ name it had acquired in the new millennium: mtn dew.
It’s interesting to contrast this with the same company that had the awareness to recognize that basically no one ever types out “Mountain Dew” in its entirety and adopted the _de facto_ name it had acquired in the new millennium: mtn dew.