Why do so many brands change their logos and look like everyone else?

Re:Why do so many brands change their logos and look like ev... by zauguin on Sunday July 10, 2022 @04:07AM (#32042738)

Take macOS. It moved from "Mac OS X" over "OS X" to "macOS" which was (AFAICT) purely a "random" surface level change (especially with the "remove Mac only to reintroduce it later and remove the X instead" move), even though "Mac OS X" was a rather well established brand.

[ Parent | on HN ]

Re:Why do so many brands change their logos and look like ev... by smcl on Sunday July 10, 2022 @05:27AM (#32043127)

I can kinda understand the desire to simplify it to "macOS". Through the years it was

- System 1,2,3,4,5,6,7

- Mac OS 8

- Mac OS 9

- Mac OS X

And it remained at "X" for about 16 years, with sometimes substantial releases being distinguished just by a big cat name or a decimal point. Arguably the "X" part stopped being part of the versioning, and simply became part of the brand but it was definitely redundant and "mac oh-ess-ex" is at best a bit clunky to say.

It certainly wasn't necessary, but I can at least understand why they'd want to do it.

[ Parent | on HN ]

Re:Why do so many brands change their logos and look like ev... by cyberge99 on Sunday July 10, 2022 @11:18AM (#32045530)

It’s technically pronounced OS “ten”.

[ Parent | on HN ]

Re:Why do so many brands change their logos and look like ev... by notriddle on Sunday July 10, 2022 @12:09PM (#32045951)

Being version “10” for fifteen years is kinda stupid, though. It’s the same problem Linux had with being on version 2.6, seemingly forever.

[ Parent | on HN ]

Re:Why do so many brands change their logos and look like ev... by smcl on Sunday July 10, 2022 @12:40PM (#32046242)

Yeah it probably is, I'd be interested to see how many people use that pronunciation though

[ Parent | on HN ]

Re:Why do so many brands change their logos and look like ev... by wyclif on Monday July 11, 2022 @04:03PM (#32061052)

"Mac OS X" is so well established that the official IRC channel won't change the name to "macOS" and instead uses #MacOSX as the channel name.

[ Parent | on HN ]

Re:Why do so many brands change their logos and look like ev... by dangus on Sunday July 10, 2022 @11:16AM (#32045517)

I don’t think it was all that well established. For one thing, people didn’t know whether to say “X” or “10.”

macOS also aligns with capitalization of iOS, which is the more widespread brand.

[ Parent | on HN ]

Re:Why do so many brands change their logos and look like ev... by makeitdouble on Sunday July 10, 2022 @05:33AM (#32043158)

Mac OS X was a product line name among others, and product lines come and go. It’s also a brand, but nothing compared to a company brand.

[ Parent | on HN ]