Re:New MacBook Air with M2
by peoplefromibiza on Wednesday July 06, 2022 @11:12AM
(#32002180)
On Apple.co.uk M1 is listed at £999.00 and M2 at £1,249.00 (respectively € 1,168 and € 1,460, not far from the actual prices in Europe)
The same difference exists in European Apple stores (~+25%).
They simply kept lower prices in US in my opinion, but obviously comparing US prices with non-US prices for a US manufacturer it's not going to work in favor of the non-US market.
So, you are right. Apple raised prices. I suspect exchange rates. It is easier to account for unfavorable exchange rates in new products than in raising prices of existing products.