Here is an example of data abuse.
You are comparing 2 different products' prices.
The M2 Air is up £49 compared to its US counterpart. A ~5% increase. And its up €200 compared to its US counterpart. An ~18% increase.
Exchange rates explain this easily.
Re:New MacBook Air with M2
by peoplefromibiza on Wednesday July 06, 2022 @11:04AM
(#32002054)
> The Air in the UK is £1,249, up from £999 - a 25% increase.
> The EU price is €1,500, up from €1,050 - a 43% increase.
where did you get these prices?
From Apple store Italy
M1
8 core CPU
7 Core GPU
8GB RAM
€ 1.229,00
---
M2
8 core CPU
8 Core GPU
8GB RAM
€ 1.529,00
The Air in the UK is £1,249, up from £999 - a 25% increase.
The EU price is €1,500, up from €1,050 - a 43% increase.
At least some of that has to be explained by the euro dropping ~14% against the dollar. Take away 14% from the EU price and you get €1,290 - pretty close to the UK price.