If you have a brand like the Hobbit you don’t need brand name actors or directors to attract an audience.
Also, for directors, there's definitely a case to be made that you need someone who can handle such a large budget. That's why I made the example with the junior engineer.
Some directors prefer fresh actors for some movies. It s not necessarily a red flag, but it could be. Time will tell.
West World had Ed Harris, Evan Rachel Wood, James Marsden, Thandie Newton, among others. These are mid tier actors that are quite well known (even though they're not superstars).
Breaking Bad had as its lead a very prominent television actor in Cranston. Malcolm in the Middle was a hit tv show that had a long run as far as TV shows go. He was already very TV-famous prior to Breaking Bad. Getting Cranston to carry Breaking Bad was them going with a TV heavy-weight with tons of experience and a deep familiarity for TV audiences.
>a very prominent television actor in Cranston
He wasn't very prominent (he certainly is now). The show was for a particular demographic (later GenX) but that's about it. I'd say it was on par with That 70's Show. He was in a few Seinfeld episodes too. Compare that with the cast of LoTR and it's a stark difference.
Point being, some directors prefer fresh faced actors for certain projects and it's worked out well. I'm sure with the supply and demand, there are a lot of good actors that haven't gotten much screen time.
Cranston was also the perfect person to cast for Breaking Bad because his character was so different from who audiences expected him to be. It worked brilliantly, the juxtaposition between the kind of zany (if put-upon and long suffering) dad then playing a dramatic role of a high school teacher turned drug-lord.
Having a cast of mostly lesser-knowns and unknowns is one thing. Having zero even recognizable names for a production that costs half a billion dollars is something else.
And Bryan Cranston was a recognizable, if not super famous, name. That’s part of why Breaking Bad worked, it subverted expectations and brought in some character actors that were at least visually familiar to audiences.
Same with the LOTR films. Liv Tyler was actually really huge at the time, having been in a series of high-profile blockbusters and also famous as a pop-culture figure thanks to her dad her music video appearances. Cate Blanchett was already famous, having been nominated for Oscars and BAFTAs. Sir Ian McKellan had been knighted for 20 years and also had nominations and awards out the ass. Sean Astin and Elijah Wood were successful child actors trying to bridge to adult roles. No one was too big of a name to cost too much or detract too much from the story, but you had enough recognizable names to get people excited about the trailer.
The Marvel films followed a similar thing. RDJ, obviously extremely famous already but Iron Man was his ultimate comeback role. ScarJo was also already a huge name (which Marvel used to their advantage for the next decade plus, b/c she was A-list and at the top of her career), and they balanced that with lesser-known names that became big stars.
I don’t think anyone is saying you need a star-studded cast. If anything, that works against you for properties like this, because people have already seen the characters in their mind or in other adaptations. But you usually need one or two recognizable faces, at least with a budget of this size. A smaller-budget show can have a cast of unknowns that hopefully then blow up into superstars, but we’re talking about a budget that eclipses even the largest film properties, where you’re not paying a lot of it towards the above the line expenses.
I think Amazon execs think the power of the LOTR brand can overcome anything else, and maybe they are right. But I don’t know if I would risk $500m of a production with zero recognizable names in front of or behind the camera. Even Stranger Things had Winona Ryder, after all.
Vince Gilligan went to bat for him because he was certain Cranston could carry the dramatic load after working with him on an episode of the X-Files.
Amazon would probably like to have the next Orlando Bloom, but doesn't need or want the current Orlando Bloom (or any other famous actor).
Now, this doesn't necessarily mean it's going to be bad, but having a lesser experienced cast burn through that much money smells like bad management and could therefore be an indicator that the series is highly over-produced with not much content to go with it. Of course, time will tell, but the lack of known-good talent in the management and the insane amount of money spent don't make me overly optimistic.
[0] https://stacker.com/stories/3159/25-most-expensive-tv-series...
[1] https://www.slashfilm.com/568297/lord-of-the-rings-season-1-...
many big actors are fabulous but theres a vast pool of actors to draw from who are equally fabulous but dont cost an obscene amount because their name isnt known.
As a person who watches a lot of content it is nice to see some fresh faces and voices. that year where Benedict Cumberbatch played everything from a dragon in The Hobbit to Sherlock Holmes and even Khan in Star Trek sucked.
Also, if you provide a junior engineer with a few million, you can't expect perfect software, even with that budget. Same reservations apply here.