I think “real” is a bit of a problem there because if vegan cheese is real it means it’s really vegan. I think the analog you’re looking for would be “fake vegan cheese”, or to make it less double-negativey we could just say “dairy cheese” which would be a perfectly understandable modifier on cheese just like how “vegan cheese” is a perfectly understandable modifier.

If vegan cheese is a problem i’d like to hear your take on “electric car”

'Car' really just refers to the comparment right? The ICE is merely implied :)

Carmpartment? Indeed

No no no, thats when you live in your self driving car.

> I think “real” is a bit of a problem there because if vegan cheese is real it means it’s really vegan.

"Real vegan cheese" should not be a problem as long as you're selling a real product. The problems would begin if you were selling real cheese as "Really vegan cheese".

I don’t think the phrase “real vegan cheese” is linguistically clear in any way. Is the “real” about the “vegan” part, the “cheese” part, or the “vegan cheese” part? I.e. “real dog food” has nothing to do with the realness of the dogs, it’s about the “food”. But then in the sentence “real prada bag” the “real” is about the “prada” portion not about the “bag” portion. “Real” can modify either the modifier or the noun.

“Really” makes the sentence more clear, because it adds emphasis to the “vegan” modifier on “cheese” - it wouldn’t apply to the “cheese” part directly. I.e. in the sentence “really big cheese” the “really” is clearly adding emphasis to the “big”.

"better than vegan cheese" should walk the line of accuracy, deception, and marketing.

I Can Believe It's Not Vegan Cheese!

I Can't Believe It's Not 'I Can Believe It's Not Vegan Cheese!'!

Would that be actually horrible non-vegan cheese? Finally having honesty in marketing?