Depends what you classify as confused. I'm a consumer for both meat and plant based replacements. Sometimes it takes slightly longer to verify which one is which when they're next to each other in the shop. It's not a big issue, I don't think I'd actually ever buy the wrong one, just mildly annoying.

Although some are on the extreme side. If you put this next to actual bacon and I'm in a rush with a kid, I could imagine not noticing https://postimg.cc/BLc8qQLW