I agree with your point. Just to add to the conversation.
The population is already changing long term for reasons outside of our control. If for instance, other companies are adding the emojis and people are tired of emojis that will affect the performance of our experiments.
It is by no means perfect, but at least it offers a way to get feedback (given enough users, not annoyed enough :)
Re:The $10m OMG Fund
by stingraycharles on Wednesday June 22, 2022 @03:05PM
(#31840416)
Exactly, there will be no way to determine that why negative effects you measure were actually due to the emoji.
The only real way to deal with this is to run these types of A/B tests “forever”, which is not desired. Which is why I’m very much wondering, what is the appropriate way to deal with this?
No amount of short-term testing will discover [*the cause of] a long-term decline, if the long term response of the system of customer/product/company is swamped by an opposing reaction in the short term.