In a paper called “Cassandra;s regret - a paper in the journal of psychology review” written by Gerd Gigerrenzer he mentions the prevalence of People ignoring mostly to maintain a potential upside due to surprise and also the negative emotions associated with knowing something they didn’t want to know. People prefer to be in a state of active ignorance even when information is freely available. 85-95% of people don’t want to know about potential upcoming negative events. Deliberate ignorance to maintain positive emotions is more prevalent than earlier expected.