Buffett has worked the media/pr angles magically. He interviews just frequently enough. He has his homespun wisdom persona. His letters to shareholders are marketing gold.

His followers show up to the annual meeting like a pack of cult members.

None of this is to say he's a bad guy, he seems like a good guy. But he's a marketing genius too. No vitriol spewing required.

Yes, he could even be described as beloved. He is quoted constantly, and his quotes have a homey every person kind of vernacular that makes them relatable.