Why does it matter who he is at the company? I actually like the touch of not making a difference between "regular" employees and being Founder or CEO. On me this made a positive impression. In my opinion what matters is what is being said, not who is saying it.

It’s a lack of transparency. A CEO has a very different set of motivations than an employee. Just like saying they are telling you they are an employee chances you perspective on what that have to say so would telling you they’re the CEO.