And they aren't afraid of making that clear. I don't think it's shock advertising at all, it's just their brand, product and messaging being in perfect sync.

> Ryanair gives you what you pay for, nothing more nothing less.

Sometimes less. I've paid for priority boarding on Ryanair and then had the gate agent ignore it.

~everyone has priority boarding on Ryanair - because it's both necessary and sufficient for being allowed carry-on (as opposed to 'personal item' like a laptop bag) baggage.

"EVERYONE BE QUIET!! You bought tickets to get to Berlin, right?"

"Well... yes."

"And where is this?"

"Is it.. Berlin?"

"Exactly! Exit your cages to the right. Women, children and goats first please."

And there's always something additional to be paid for.