Ryanair gives you what you pay for, nothing more nothing less.

And they aren't afraid of making that clear. I don't think it's shock advertising at all, it's just their brand, product and messaging being in perfect sync.

> Ryanair gives you what you pay for, nothing more nothing less.

Sometimes less. I've paid for priority boarding on Ryanair and then had the gate agent ignore it.

~everyone has priority boarding on Ryanair - because it's both necessary and sufficient for being allowed carry-on (as opposed to 'personal item' like a laptop bag) baggage.

"EVERYONE BE QUIET!! You bought tickets to get to Berlin, right?"

"Well... yes."

"And where is this?"

"Is it.. Berlin?"

"Exactly! Exit your cages to the right. Women, children and goats first please."

And there's always something additional to be paid for.

Ryanair is really no different to any other short haul flight where you are flying economy in Europe. You'll get the same service (i.e. being expected to pay for any extras: a specific seat, baggage above the bare minimum, food & drinks) with British Airways or Lufthansa on short haul flights too.

One of the advantages people often miss about Ryanair is they connect so many airports, that you can often find a direct flight where you would need to change with a more 'premium' airline that follows the hub & spoke model.

> You'll get the same service (i.e. being expected to pay for any extras: a specific seat, baggage above the bare minimum, food & drinks) with British Airways or Lufthansa on short haul flights too.

hard disagree. Ryanair is literally the worst airline I have ever flown. BA even on short haul is miles ahead.

Not only that, but sometimes it is only Ryanair / Wizzair / etc. that fly in a reasonable time of day, and not too early / too late. Last time we traveled to Porto, it was the ONLY choice that was arriving / departing at a time that was not midnight or 6 AM. It was even cheaper than the rest. Oh, and it was pretty much the only direct flight from Vienna... So we bought all the priority / luggage / optional extras we could, and the price was on pair with the rest. No delays, no problems, no complaints.

Not to be a pedant but the Ryanair CEO is Eddie Wilson -- Michael O'Leary now heads up the umbrella group behind Ryanair. It's astonishing to me that the Press Release outlines suggests otherwise.

people "vote" with their money - they rather pay less - they do have the option to pay more and travel with more comforts

can't blame a company for giving people a choice