What I find offensive is indeed the rhyming without consideration of what it means in the source language. I find myself not too sensitive or PC, if my name was “Lecoq” (or if I had an Asian friend named “Phuk”) I would of course find it okay if an English speaker had an innocent giggle, but not if they took that more seriously and wrote that down as a public joke to shame me.

I find this moralizing over an inconsequential pun in the face of a brazen financial fraud to be bizarre (not to mention illogical since your two examples have nothing to do with meaning in the source language).

The tone of the article is unprofessional, sure. But, respectfully, so what? Kwon’s own actions have sullied his name more than any blog title ever could.