The first issue is Apple's vision of privacy requires absolute trust in them and providing them with access to all your data so they can leverage whatever parts they decide is useful for their software.

The second issue is Apple facilitated the modern form of having no privacy - apps with discrete access to all our private data, tracking us in real time, using APIs Apple designed, using an approval process Apple cheaped out on, and they have profited immensely from this state of affairs.

The third issue is Apple is often at odds with consumers, there is an entire Wikipedia article about their litigation from when they fucked people who buy ebooks, tech workers they employed, parents who let their kids play iOS games, people who bought laptops with butterfly keyboards, developers they chose to compete with, they often do things contrary to our interests and rights.

https://en.wikipedia.org/wiki/Apple_Inc._litigation