Keep in mind that the onus is on Elon to prove to a court that the higher bot count has a large, material impact (on the order of 50% of Twitter's revenue). It's not something that is a matter of opinion, but rather based on his ability to argue his position to the court, for which he needs strong evidence.
https://www.jonesday.com/en/insights/2018/10/delaware-chance...
This is about Delaware finding that an MAE occurred, for the first time ever, like literally ever, in 2018.
What we have here is a case where Twitter's performance isn't even faltering (it's stock price is, but its 2022 revenues are actually up). There's not a chance in hell for the MAE argument.
What a strange and unnecessary point.
Advertising buyers determine how much ad views are worth to them in their own way. This demand essentially sets the price since there is no marginal cost of providing advertising views.
For example, suppose that you show 1,000 ads and get 2 people buying something from your store. It doesn't really matter whether 1,000 people saw your ad, or 500 humans and 500 bots saw it. The important statistic is what revenue you got from it.
That's the biggest part of twitters business, but they do have additional revenue streams. However, the other revenue streams are also highly dependent on their status as "a place where people say things and people look at things"
I've seen this mentioned elsewhere also, but I really need help here. From my understanding, Twitter's entire business model, and existing revenue stream, is people paying them to show content/ads to other humans. If some unknown percent of users are not human, doesn't that have a pretty extreme, direct, influence on the possible revenue?
If someone wants to buy Twitter, I assume their first question would not be, what percent of users that you're currently showing ads to are bots. Rather, it would be what percent of users are real, so I can show ads to all of them. Which bring up the question, why isn't Twitter showing ads to some users?