I too am getting tired of this shite. This disease afflicts corporate product descriptions to the point I just use wikipedia to get information on WTF £££expensive product does, and it's now metastasizing to free software.
"Apache Hop, short for Hop Orchestration Platform, is a data orchestration and data engineering platform that aims to facillitate all aspects of data and metadata orchestration. Hop lets you focus on the problem you’re trying to solve without technology getting in the way"
What is 'data orchestration'? Ditto 'data engineering platform'?
'facillitate all aspects of data and metadata orchestration' What the hell does this even mean.
'Hop lets you focus on the problem you’re trying to solve' so what problem do you think I'm trying to solve?
It's just so bizarre, it's like language meaning has separated from language itself like layers of plywood left in the rain. And there is no wikipedia page to help out.
Here too, I understood Hop's purpose only after seeing the screenshots on secondary pages like https://hop.apache.org/manual/latest/getting-started/hop-gui.... Abstract statements like "aims to facilitate all aspects of data and metadata orchestration" in the front page, or even in the "What is Hop?" doc, didn't help.