I still have to read the best biographies of Wiener, but I've read some of his books, and the sense I get is that he was doing all of this for the sake of humanity. "The Human Use of Human Beings" wasn't written for the sake of a department that was obsessed with publishing. "Cybernetics, or Control and Communication in the Animal and the Machine" wasn't written for an industry with adtech blinders on. I am looking forward to investigating Walter and Deming per your recommendations.