Not to be a debbie downer, but you can enter any website in Google Reader and get a feed subscription back too, without having to know what RSS means. (It doesn't, strictly speaking, work on non-RSS sites, true, but despite the recent trend we're talking about here, most sites still have 'em if you look hard enough.)

That said, it's a marketing thing. If you can make things click for the everyday joe, all the more power to you!