Thanks. I was trying to remember the name of that. Highly relevant and likely explanatory for at least some of what's going on.

> In economics, the Jevons paradox (/ˈdʒɛvənz/; sometimes Jevons effect) occurs when technological progress or government policy increases the efficiency with which a resource is used (reducing the amount necessary for any one use), but the falling cost of use increases its demand, negating the efficiency gains.