Re:Americans are poorly served by their grocery stores
by klodolph on Saturday June 04, 2022 @02:33PM
(#31623686)
> You lose flavor from the solidification process but the end result is all from the orange.
"All from the orange" is a clever conceit. It's a processed food product. If you get Minute Maid, it incorporates a flavor pack created by Coca-Cola. It's not listed in the ingredients because the flavor pack is made from orange.
That's because the not from concentrate is mostly bullshit. They store the juice for up to a year and preserve it by deoxygenating the giant storage containers. That destroys most of the flavor and so they add in artificial flavor packs rendering the end product an orange flavored beverage instead of juice.
From concentrate is actually better. That's 100% from an orange. You lose flavor from the solidification process but the end result is all from the orange.