The Commodore 64 manual literally taught people how to program -- it was as important as the machine itself.
I believe that the point of this project is not to have a simple UI, but an authentic one. UI in the 1980s was not known for being friction-free, so I would actually argue that its "poor" UI is a design success.
Although I understand that the SD card setup is complex, but I really think the target audience won't have too much trouble with it...this isn't intended to be a raspi competitor, after all...
Was this comment a joke that just flew completely over my head?
Note that they're building this in Germany, no way they'll manage to recover their cost of manufacturing.