The problem is Ford will be the market. They are only offering these EV's direct from their website. There will be no dealerships to compete with on price and service.

> This is Hacker News, and I've spent 10s of millions on servers, colo, and cloud.

I'd bet you negotiated those contracts too.

I have no idea what you mean with that Ford comment. My best guess is that you think consumers are too stupid to consider anything but a Ford?

I did negotiate server/colo/cloud prices, but I spent person-months of effort deconstructing what the right price was. I've never done that for a car.

I once interviewed for a CTO job at a major storage vendor, and in the discussion they said that most of their major customers successfully reverse-engineered prices, and that kept their margins down. I've heard that (over beers) from some server resellers, too.

>they said that most of their major customers successfully reverse-engineered prices, and that kept their margins down.

What does this mean? Did they perfect the negotiating process? Did they figure out what your margins are, then demanded that you halve them?

These major storage vendors only make the software; the hardware is commodity.

The customers figured out the prices of the hardware: disks or flash, a way to connect them to a "server", the "server", the network that the "server" offers.