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Re:TomTom to cut 10% of jobs due to improved automation by wonderbore on Wednesday June 01, 2022 @12:15PM (#31584110)
Of course they’re not. It just might get more complicated for users but it’d be super easy for them to set up cloaking. uBlock could deal with that, ISP won’t.

Either way that will never happen obviously; Why would an ISP “block ads”? They’re literally hosting Google hardware (specifically YouTube’s cache)

Re:TomTom to cut 10% of jobs due to improved automation by chiefstorm on Wednesday June 01, 2022 @12:49PM (#31584606)
In France, Free (one of the major telcos) has done exactly that. They block ads from the router that they give to their subscribers.

I guess they may be doing that to save bandwidth... They also have a tendency to offer features that few of their subscribers use, or even know about (some of their routers come with built-in VPN servers and torrent seedboxes).

In French: https://www.universfreebox.com/article/19260/Comment-fonctio...

Re:TomTom to cut 10% of jobs due to improved automation by bradwood on Wednesday June 01, 2022 @03:35PM (#31586874)
If they do this wholesale, they should probably block this at their BGP routers.
Re:TomTom to cut 10% of jobs due to improved automation by alaricus on Wednesday June 01, 2022 @05:17PM (#31588252)
I've seen this implemented in hilarious ways: https://www.cnet.com/culture/how-pakistan-knocked-youtube-of...
Re:TomTom to cut 10% of jobs due to improved automation by alaricus on Wednesday June 01, 2022 @12:22PM (#31584206)
I can see ad-blocking as a feature an ISP can try to sell. Imagine an ISP-level PiHole. (I can see this selling easily given how many family and friends asked me to install PiHole for them.
Re:TomTom to cut 10% of jobs due to improved automation by alaricus on Wednesday June 01, 2022 @04:25PM (#31587577)
> Why would an ISP “block ads”?

"Pay 5 euros per month for the ad-blocker privacy feature!"

They could probably make a lot of money from this.