A Subaru Outback can tow 3,500 pounds. Enough for a small fishing boat, pop-up camper or utility trailer and gets 30 mpg when not towing and rides better.
A Ranger or F-150 can’t match that economy, but they beat it in towing for sure.
A turbo Outback starts at $35k as you have to go a few trim levels up to get the turbo engine. A base 4x4 crew cab Ford Ranger starts at around $32k.
An F150 hybrid, although definitely higher in purchase price, gets an EPA combined rating of 23MPG, but can tow and haul a significantly larger amount than even a Ranger.
It all depends on what you want to do as to what vehicle you should purchase. The benefit of modern pickup trucks is that they CAN do all the things a normal car can do, plus they can do lots of towing and hauling chores, and the fuel economy penalty really isn't that significant.