Ford could make a smaller truck with the same size bed, or longer, with a shorter height and narrower width, and shave 1000 lbs or more off the gross vehicle weight. These new trucks are enormous compared to what was standard 20-30 years ago, for really no good reason.

They have a smaller electric truck, the Maverick. However, some people want something larger. I imagine we’ll see an all-electric Ranger in the next year or two.

Would you ask them to do that even if it meant less sales?