Ford F-150 Lightning Reaches Its First Customers

Re:Ford F-150 Lightning Reaches Its First Customers by JumpCrisscross on Tuesday May 31, 2022 @11:35AM (#31570752)

> the amount of these trucks ford can produce is very small. Their head start for launch is pretty meaningless.

Far from it. One, they're pre-selling (note: selling, not taking deposits for). Two, they're making 150,000 a year and plan to make 600,000 in 2023 [1], the latter representing about 5% of the American light truck market [2] and about 50% of the total number of vehicles Tesla builds in a year [3].

[1] https://www.greencarreports.com/news/1134628_ford-f-150-ligh...

[2] https://www.statista.com/statistics/199981/us-car-and-truck-...

[3] https://www.statista.com/statistics/715421/tesla-quarterly-v...

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Re:Ford F-150 Lightning Reaches Its First Customers by bryanlarsen on Tuesday May 31, 2022 @11:43AM (#31570857)

"It's aiming to make 600,000 EV's per year by the end of 2023" means that they plan on making 600,000 EV's per year in 2024.

And that's the measure that matters. A truck isn't available unless you can buy it, and given the number of pre-orders that both Cybertruck and F-150 have, unless you already have a reservation you won't be able to buy either truck until annual production reaches the 500,000/yr mark or so. And it looks like both Tesla and Ford will reach that rate at about the same time, so the race is on. Hopefully Ford has secured enough batteries to reach that level, because that's likely going to be the limiting factor.

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Re:Ford F-150 Lightning Reaches Its First Customers by jsight on Tuesday May 31, 2022 @11:54AM (#31571046)

You have misunderstood the goals in the green car reports article (or maybe they did). They aren't at 150k a year now, they hope to be at that run rate by mid-2023.

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