I think this is a fundamental element of modern 'advertising on social media'. This and 'scarcity' of product 'drops'.
My teenage son was sucked into this nonsense about two+ years ago. The PCBs for the keyboards (purchased from multiple vendors) are terribly-supported Chinese garbage. Official tech support is junk, and if you ask a keyboard community, it's taken as an insult to the community.
And before anyone says, "bad assembly" -- my son is certified from a three-day long Haako micro-soldering course, so he knows how to solder.
I personally feel my ergonomic Logitech setup looks quite sleek. But I guess it's too boring.
And I'll be honest, part of my negative opinion surrounding mechanical keyboards is from this remote work era, where it seems like all the mechanical keyboard developers are in a competition to have the loudest keyboard. Some of the mechanical keyboards make me feel I'm being assaulted over Zoom (or whatever video conferencing tool) by the loudness of their clacks. It can be extremely distracting. I can't imagine what it's like to work in an office with people with those keyboards.
Why is the mechanical keyboard community so elitist? I don't have time to research a keyboard made by some mom and pop keyboard operation when I already know it won't work (easily if at all) with my setup.
With Logitech's unifying receiver, I can have a completely wireless setup with a single keyboard and two mice (two different kinds that I switch between for wrist health and comfort) that I can seamlessly use with my work computer and home computer and the same monitor. So no wires, one monitor, one keyboard and mice setup, and two computers (of different OSs) that I switch between with a simple keyboard shortcut.
I'm not into the mechanical keyboard world because I value ergonomics and silence over nerding out over an overly clacky keyboard, but since this keyboard uses Logitech's unifying receiver, it has value. (Edit: well, it looks like this doesn't use the existing unifying receiver, which is definitely a valid complaint.)
The issues with the unifying receiver and interference are not specific to the receiver. As far as I understand, it's interference from USB 3.x ports that affects any 2.5 GHz wireless receiver.