News for hackers. Stuff that matters.

A comment on Apple Shipped Me a 79-Pound iPhone Repair Kit to Fix a 1.1-Ounce Battery. Parent comment

Re:Apple Shipped Me a 79-Pound iPhone Repair Kit to Fix a 1.... by judge2020 on Saturday May 21, 2022 @10:05AM (#31458038)
the iPhone Mini was a testament to that Apple themselves will respond to a certain amount of market demand, however its inability to sell well (with reportedly under 4% of total iPhone sales) is probably going to be a lesson for Apple to heavily consider whether or not extra SKUs are really worth it.
[ Parent | on HN ]
Re:Apple Shipped Me a 79-Pound iPhone Repair Kit to Fix a 1.... by formerly_proven on Saturday May 21, 2022 @10:55AM (#31458430)
The mini iPhones seem in an odd position between SE and "normal". As far as I know, the SE models have always been quite popular.
[ Parent | on HN ]
Re:Apple Shipped Me a 79-Pound iPhone Repair Kit to Fix a 1.... by d3nj4l on Saturday May 21, 2022 @10:49AM (#31458382)
They're keeping the same number of SKUs, but they just want a cheap(er) but bigger phone. They're looking at how many Pro Maxes they sold in China and thinking "We could make a lot more money making a big model that was slightly cheaper."
[ Parent | on HN ]