I should also stress that for merchant support we'll allow you to mandate payment before accessing the content. Whatever way people want to sell their goods, we'll support it.

We think that because things are digital, non-payment doesn't really matter. Digital media creators are always trying to enhance and connect to their 'tribe'. Putting a paywall in between your fans and your content turns them away. Very often it turns them to "piracy".

Do you recall The Pirate Bay's policy on mandating payment? :-P

And how much are people required to pay to read your blog?

I was just teasing you, I like the way you have it set up. I have a feeling it will lead to a higher total paid tip amount than requiring the credit card right away.

I don't know what you mean about the Pirate Bay though.

ha! The good thing about moving to general purpose payments is that you can incent people to pay by removing the content if they don't. Free content stays free. So to carry the analogy, investors would lose the shares if they didn't pay.