This seems like a pretty surprising process failure for a mature company like Grubhub, for such a marketing campaign to be greenlit without any guardrails. Wouldn't this be the kind of mishap you might expect from a startup or a 2-year old company?

Edit: I stand corrected. Per the Buzzfeed article, their spokesperson seems to be spinning this as an unexpected hit. So it wasn't a mistake, they were genuinely convinced it was a good idea?

https://www.buzzfeednews.com/article/kelseyweekman/grubhub-f...