Also, it would be nice to have a better description of what Snapier does exactly. 'A simple way to automatically sync data between Skype and Facebook'? What kind of data would I want to sync between those two services? I read your blog and if I understand correctly, Snapier would be something that get's my credentials for a bunch of API's and then interconnects them, so that I don't have to roll out a script to do it. If my understanding is correct, then this is not very well reflected in your landing page.

You do understand correctly, and we think this is a big challenge for us. We are trying to stay away from "technical" terms (save for the API nod in the name) but stay light on the marketing speak. I could go on and on about our plans here... but, to cut it short, you are absolutely right, it isn't reflected correctly on the landing page.

So, Snapier is like IF THIS THEN THAT but without the IF?

http://ifttt.com

Very similar, ifttt.com is definitely an inspiration (as is Yahoo! Pipes). However, we have a very different and more promising direction (we think!).