Because you were unimpressed by the text explanation but mighty be amazed by the actual "stuff".
That's hindsight. What's going to convince me to take time out of my day to try the demo to be amazed by?
Re:Why you Should Bury your Sign Up Button
by andrewflnr on Friday October 21, 2011 @02:14PM
(#3140942)
Curiosity? The potential that it could help you? If it's easy enough to try, as in effortless and risk-free, you might well be tempted to give it a shot.
>Curiosity? The potential that it could help you? If it's easy enough to try, as in effortless and risk-free, you might well be tempted to give it a shot.
Those are compelling reasons for an extremely small percentage of first time visitors. Most just pad your bounce rate.
Why would I try something I don't care about? The point still stands. Get them to care before you have them DO anything.