And who uses your search? I had never heard of "you" until just now. And there is the problem with "new" search engines. Unless you can come up with what would have to be one of the greatest ad campaigns the world has ever seen, no significant number of users will know you exist. Where does the money to pay for that ad campaign come from? How will a search engine generate money to stay relevant? Once people see you becoming relevant, they will figure out how to game your system. It's just the nature of the beast. I don't think I'm being overly cynical about this either.