Re:How did Tropicana lose $30M in a packaging redesign?
by Cthulhu_ on Monday May 16, 2022 @09:10AM
(#31396610)
I don't know the product at all, but given the phrase "no pulp" on the packaging I'm sure it's from concentrate; mass produced orange juice, reduced and put into these 1000 liter pallet containers and shipped from who knows where, then rehydrated and packaged.
I mean we have our apple juice like that; it's cheap and a crowd pleaser, but it's not the same as fresh juice.
Economies of scale though. I wouldn't be surprised if concentrate is 100x as efficient in transport than the equivalent in juice oranges would be.
I mean we have our apple juice like that; it's cheap and a crowd pleaser, but it's not the same as fresh juice.
Economies of scale though. I wouldn't be surprised if concentrate is 100x as efficient in transport than the equivalent in juice oranges would be.