It's kind of sad that no one but Apple wants to make serious quality custom equipment for home users anymore. The PC proved for everyone that "race to the bottom" is a valid business model.
The "race to the bottom" was out of necessity because many people couldn't afford paying so much money.
The GUS was also absolutely huge in that crowd because of the way it handled MIDI via wavetable. I remember reading reviews and scrounging up cash to buy a wavetable card, actually an OEM AWE 32 in a nondescript cardboard box from the basement of a computer store in Utah. The various features for working with the wavetable made it a lot of fun to play with.
Of course Creative screwed again with numerous bugs in SB16 https://www.vogons.org/viewtopic.php?f=62&t=50071
* MPU-401 Hanging Note Bug.
* MPU-401 Stuttering with high sampling rates.
* Single-Cycle DMA Clicking (Non Vibra).
Not to mention poor engineering practices like leaving floating opamps resulting in noisy cards.