Konami has managed to dabble in every single one of these naming conventions by calling the same game "Pro Evolution Soccer" (US-centric), "eFootball" (US-exclusionary) and "Winning Eleven" (name of the sport completely unmentioned) depending on the market/generation of the game. One year they even had their cake and ate it too with the "eFootball Pro Evolution Soccer 2020" game.

> "eFootball" (US-exclusionary)

Calling it 'football' might confuse some fans of American football, but I really doubt any American fans of 'soccer' will be confused, let alone excluded.

Don't forget that Konami also had the "International Superstar Soccer Pro" games which were named "World Soccer: Winning Eleven '97" in Japan and "Goal Storm '97" in the US.

I don't think it would be misleading, as EA Sports has a long-running NFL franchise game called "Madden [YEAR]", named after football coach John Madden.

Cover art alone is enough to indicate the game being played. There won't ever be person with a helmet on the cover of a soccer game.