I think the snark comes from "30000$" being spent to distribute a "free" book. If you think about it in terms of spending 46$ per person to advertise to a very select group of 650 people it might not sound so stupid.
From the very first chapter :
> "Mum," Harry said. "If you want to win this argument with Dad, look in chapter two of the first book of the Feynman Lectures on Physics. There's a quote there about how philosophers say a great deal about what science absolutely requires, and it is all wrong, because the only rule in science is that the final arbiter is observation - that you just have to look at the world and report what you see.
Chapter 8 introduces how to think about peculiar phenomenons through children games and so on and so forth.
My Fermi estimate is probably off, but it’s a pretty sensible argument to me.